About

Everyone has a plan until they get hit in the mouth. Entrepreneurship is like that sometimes. Success and failure swap places. Plans become challenges. Reflection becomes dwelling on past mistakes. AndWhat Media was born from hard lessons in business. It was an answer to getting past excuses, beyond the uncontrollable.

How many times have we heard, or thought to ourselves, “They just got lucky, they came along at the right time –”
And? What good is envying others’ opportunities or good fortunes?

“Even though nobody knows, we have the best business –”
And? What good is an unexpressed idea?

It became the mantra at the other end of, “Life is not fair.”
“And what are you going to do about it?”

“And what, and what, and what” became a way to connect to actionable next steps. When you get stuck, ask AndWhat.